Arthur op den Brouw

Things I’ve done

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Achievements and experience are the jewels in our crown, to be sure, but I wouldn’t take them all too seriously if I were you. We have a saying in our business … “you’re as good as your last job”.

Qualifications

  • 1981. Bachelor of Education (Art and Design), Melbourne University
  • 1995. MCSD. Member of the Chartered Society for Design

Current roles

  • 2009 and ongoing. Brand New Direction, brand strategy and coaching. Owner director
  • 2009 and ongoing. Ruba Jurdi Associates. Coaching associate.
  • 2009 and ongoing. Slough Museum and Art Gallery, Brand strategy. Trustee board member
  • 1997 – 2009. Designation, brand design and delivery. Owner executive director
  • 2008 and ongoing. Chordian Angels. Brand management and coaching business. Owner director
  • 2003 and ongoing. Franche-Comté University, UK student placement liaison

Public speaking, training and workshops

  • Innovation Growth Team (SEEDA): Putting creativity and innovation at the heart of profit
  • Social Media: Can it be tamed to commercial gain?
  • Larkmead Secondary School: Brand programme
  • Chartered Institute of Personnel Development: Brand principles and practice
  • Thames Valley University Graphic Design: Brand and design practice
  • Thames Valley Chamber of Commerce: Brand processes
  • Franche-Comté University, France: Brand and web design commercial practice
  • Thames Valley Hub: A brand is not a logo
  • Slough Arts Youth Development Programme: Marketing and self-promotion
  • Slough Arts: Web design and advertising
  • Reading Arts Development: Brand yourself digitally
  • IOD Bristol: Building great teams

Coaching and mentoring

I have coached and mentored many individuals and companies over the years, including: leadership teams, entrepreneurs, retailers, arts organisations, artists, actors, as well as private individuals.

Sample projects and highlights

The following are samples and highlights showing the range and variety of projects I’ve been involved in as brand/creative director, project manager, designer or overseeing. In every case, it’s been a team of designers and specialists I’ve been personally resonsible for overseeing.

  • 2009. Shehnai Hospitality, brand strategy and implementation (in progress)
  • 2009. Paris Dillon Residential, brand strategy and implementation (in progress)
  • 2009. All-point Security, brand strategy and implementation (in progress)
  • 2009. Creative Junction, design and implement brand programme for change schools
  • 2009. Choice Dynamics Coaching. Brand and design of marketing website
  • 2009. Reading University Institute of Education, SEO marketing and branding consultancy
  • 2009. Reading University Science Outreach and STEM, web design consultancy
  • 2009. Sarah Graham, mentoring, website design and brand management
  • 2008. People opportunities. Brand and design of  website and marketing collateral
  • 2008. The Institute of Physics, design and strategy
  • 2008. Reading Borough Council Arts Development, brand and design consultancy
  • 2008. Bronze Oak, branding and design. Website
  • 2007. Managed Office Solutions, Regis Group, website design
  • 2006. Department for Children, Schools and Families, internet strategy consultancy
  • 2006. Eatorganic, brand and e-commerce website design
  • 2006. Carters, brand and e-commerce website design
  • 2006. St Barnabas Children’s Hospice, charity community website
  • 2002-2008. Slough Borough Council. Brand and design of range of Arts Marketing websites and marketing material.
  • 2002. Addtrust. Brand and implementation of web design and marketing strategy.
  • 2001. Cubeez. TV children’s show interactive play, learning and e-commerce website
  • 2000 – 2001. International Commerce Exchange. Shell sponsored programme for design of international standard privacy code of conduct.  Membership/Marketing manager
  • 1999-2004. Gasgenie online marketing portal.  Design and develop premier global portal for gas turbines with 7,000 members.
  • 1997-2000. Virgin Net. Design and maintenance of official Global Challenger website recieving over 6 million hits.

Industry recognition and activities

  • 2008. Industry Representative for Validation of TVU BA (Hons) Motion Graphics and Graphic Design
  • 2005. Member Thames Valley Hub
  • 2003. Member Thames Chamber of Commerce
  • 2000. Founding member Wired Berkshire

Professional development

  • 2008 and ongoing. Mike Southon. Mentor
  • 2007 – 2008.  Wally Olins CBE. Mentor
  • 2008. John Demartini. Breakthrough Experience
  • 2007. London Business School and Central St Martins. Building Creative Practice
  • 2004 and ongoing. David Ross, Rob Hook and Adam Turner. Executive coaching

Previous positions, roles and experience

  • 2002 – 2004. Cellcraft Ltd. Fuel cell distributorship. Director and shareholder
  • 1999 – 2004. gasGenie.com Ltd. Director of Operations and shareholder
  • 1998 – 2002. International Commerce Exchange. Internet Security Forum, Various roles
  • 1991 – 1997. odB Design and Communication. Sole owner director
  • 1988 – 1991. Designers and Partners, Oxford. Senior designer
  • 1987 – 1988. Premier design and marketing, Reading. Senior designer
  • 1986 – 1987. Travel for twelve months.
  • 1982 – 1986. St Michaels Secondary School. Teaching art, design, music and drama

Experience and knowledge base

  • Brand consultancy
  • Marketing strategy
  • Web strategy and development
  • Team development
  • Creative direction

Creative art practice and extracurricular

Originally my passion was fine art, where my principle interest was in identity and place. I received awards in Australia and France, and exhibited in group and solo shows internationally. This provided the grounding for my commercial activities and informed my perspective on design, brand and branding practice.

Find out about the people I like working with >>

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